Associated with
Amanda Johnson
6 min read
Rethinking Subject Lines: What's Your Email Goal?
Email subject lines: are they an art? A science? An exercise in pop psychology?The answer is yes! To craft a subject line that performs, you have to put yourself in the mind of your recipient (psychology), write something creative yet concise (art) and test it empirically (science).
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
OutboundEngine
Featured by ActiveCampaign
