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Posted Mar 21, 2024
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6 min read
How Send Time Optimisation and Predictive Frequency Management is a Win-Win for conversion and healthy deliverability
There's a temptation to inundate subscribers' inboxes with a barrage of emails in the hope of increasing conversion. However, this approach often backfires, Enter Send Time Optimisation (STO) and Predictive Frequency Management (PFM).
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