Do you ever worry you might be forgetting something?

It might be a task that's slipped off your to-do list or a piece of information you needed to share.

When putting together a client report, balancing how much detail you include is key. You have to find the middle ground between flimsy findings that offer little insight, and tidal waves of excessive information and fluff.

It's all about what you should include and what you shouldn't. Because in the age of skim-reading, no one wants to be bombarded with a wall of data.

But equally, what if you leave out a key finding?

Here's a run-through of all the essential information featured in a top-class SEO report. So that you can give your clients exactly what they need and demonstrate the value you're delivering for them.