Truckstop.com: Optimizing trade show effectiveness with one powerful system
3 min read
Truckstop.com: Optimizing trade show effectiveness with one powerful system

Truckstop.com is a leader in transportation technology and freight matching solutions. Before iCapture, they had no set system for capturing and qualifying leads, following up post-show, and measuring performance. As a result, they were losing out on countless
deals and had no clear data justification for attending shows.

Truckstop.com poured money into trade shows without a way to track leads and close deals post-show. As a result, they lost out on countless deals and needed to justify their trade show attendance.