Spirit shareholders to vote on Frontier merger June 10: A look at both sides
On June 6, JetBlue Raised its bid for Spirit Airlines to $31.50 from $30.00. Here's an analysis of the proposed deal, in the context of Similarweb traffic estimates.

JetBlue-Spirit would have 29 million monthly website visitors, still trailing network carriers Delta (37.6 million), United (34.1 million) and American (51.3 million), and trailing leader Southwest (52.9 million), by a wide margin, according to Similarweb estimates
Frontier-Spirit would have 21 million monthly visitors, surpassing JetBlue and Alaska
Why is Spirit balking at the deal with JetBlue?
It would lose brand identity, while the Frontier deal may make more strategic sense
Worries about regulators blocking the deal might be overblown