Across all social media platforms, posts with images perform better than posts with just text. For example, did you know that images earn 2.3 times more engagement on Facebook than text posts? Or that tweets with images get 150% more retweets than tweets without? Besides being more eye-catching and presenting more opportunities for brand recognition, images simply play well with how humans are wired. Our brains only need about 1/10 of a second to interpret an image, while reading 200 words can take the average person an entire minute.  If creating exciting, easily understandable content is your goal, you can't