What a Small Canadian Company is Doing for Consumer AR | IDC Blog
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Jitesh Ubrani Jitesh Ubrani
6 min read
What a Small Canadian Company is Doing for Consumer AR | IDC Blog

For the past few years I've been covering the Augmented Reality and Virtual Reality (AR/VR) market and over the years I've seen some impressive demos. For VR headsets these usually revolved around some sort of game or other-worldly experience - the kind of stuff that's always fun and exciting for users.But when it came to AR headsets, the demos were always somewhat dull in comparison. They undoubtedly involved diagrams, instructions, remote assistance, or some other extremely productive and sensical demonstration. That's not to say they haven't been great demos; it's just that AR headsets to date have almost exclusively focused on the enterprise market and as such, they have lacked the design and flare that's usually found in consumer products.

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