Recruiting is all about finding qualified people to match open positions. At its essence, the job of a recruiter is to serve as a matchmaker between job-seekers and hirers, to balance two ever-changing pipelines and make some type of lightning strike between them. It's tough to get it right, which is why Customer Relationship Management tools (CRM) and Applicant Tracking Systems (ATS) exist, and why they keep getting better and better.