Does Google Personalize Search Results Anymore? [+6 Factors that Influence Search Results]
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Trevin Shirey Trevin Shirey
Posted Mar 17, 2020 8 min read
Does Google Personalize Search Results Anymore? [+6 Factors that Influence Search Results]

With advanced personalization available with almost every marketing strategy, it's common to wonder, "Does Google personalize search results?" It's an important question to ask because it affects not only your searches as a person, and as a consumer, it affects how companies market online through search. In this post, we'll cover:

Does Google personalize search results?
What causes differences in search?
How to optimize for personalized searches

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