Associated with
Nikki Gilliland
Posted Apr 4, 2018
•
6 min read
Four things Black Friday has taught us about ecommerce | Econsultancy
Whether you're a bargain hunter or not, Black Friday is hard to ignore.
Last year's retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What's more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.
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