Whether you're just getting your [email marketing strategy](https://keap.com/resources/email-marketing) off the ground or you're looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.

In this guide, you're learn six of the most important metrics for email marketing and how to calculate them, including:

Bounce rate
Conversion rate
Unsubscribe rate
And more!
But knowing your numbers isn't as important as what you do with them. So you will discover basic benchmarks and goals, as well as how to keep improving.