Today's Marketers use a wide range of software and technology to help them achieve their objectives. Often referred to as MarTech, or your Marketing Stack, it doesn't take long for the number of tools you use to get out of control.

Many Marketers use essential tools such as CRM software, email marketing, social media platforms, workflow apps, sales pipelines, website content managers and analysis tools, and lead generation software. While essential, these tools are often from a range of providers, which means working across multiple platforms, with multiple logins, and vital data being stored in many different locations with minimal integration.

Overall, this results in inefficiencies from duplication of workload, difficulties creating seamless automation and personalised communications, and frustrations with inaccurate reporting, which reduces a Marketer's ability to act quickly and make informed decisions.

Software, tools, and systems that were intended to make a Marketer's life easier can quickly become a burden when your MarTech Stack is overloaded and ineffective.

Look out for these five key signs that your MarTech stack needs attention