Q&A: Impact's Todd Crawford on Moving Away from 'Traditional' Metrics
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Todd Crawford Todd Crawford
Mark Jones Mark Jones
Posted Apr 13, 2018 10 min read
Q&A: Impact's Todd Crawford on Moving Away from 'Traditional' Metrics

Is it time to reevaluate the metrics we use in performance marketing? PerformanceIN spoke to Impact co-founder and affiliate marketing expert Todd Crawford, a proponent of the untapped and potentially game-changing value of 'non-traditional' metrics.

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