SaaS (software as a service) is the most common model for software sales today, which is unlikely to change.

But while SaaS products are ubiquitous, a thorough understanding of the SaaS sales process is much less common.

Subscription buyers have a different attitude toward spending and more intense expectations of how you'll service their needs and nurture the relationship.

Plus, a decent chunk of SaaS sales growth comes from growing existing accounts, not just closing new sales, which requires an entirely new approach to sales team structures and processes.

This article will guide you through the three broad stages of the SaaS sales sequence and provide actionable strategies to help you close more sales and drive revenue growth.