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Satta Sarmah Hightower
11 min read
2020 Data Insights: What D2C Upstart Brands Offer Legacy CPG Brands
An increasing number of well-established consumer packaged goods (CPG) brands are buying up smaller direct-to-consumer (D2C) brands to compete in this shifting commerce environment. These D2C brands offer a number of benefits for larger brands, including agility and increased opportunities for experimentation.
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