This guide dives into the nuances between transactional content, promotional emails, and those that blend a bit of both, including:
The definitions of marketing and transactional email, how they differ, and how both can work together successfully.
Key email best practices that will ensure delivery and response from your email.
An introduction to SMS messaging and how it can enhance your existing email program.
Samples of marketing and transactional emails and SMS from companies that get it right.