AI is all the rage right now. After Open AI released ChatGPT in November of 2022, and since then there have been a ton of other AI generators released since.

But how do you actually utilize these tools to help with your marketing? None of them are perfect, but if you approach the task of using AI to write copy for your emails - and ads, and landing pages, and blogs, etc. - you should follow these three steps to making sure that you are creating content that is in your voice. This is essential to gaining and retaining customers. You need to go past just giving AI - whether that is CHatGPT or others - a simple prompt and just copy and pasting. This will result in a unnatural sounding piece of content.