How you build your strategy will depend a lot upon what your client has asked for, the information you learn about the challenges they are facing, the industry you're working within, and the amount of time you are able to devote to the strategy.

This template has all the elements you'll need to start researching and writing a content strategy. It's also structured to help you tell a story with that strategy.

As a strategist, you'll find sections you want to omit and sections you want to expand on. That's excellent. Because each strategy is unique to the situation, take what you can use and then make the template your own. Also, you won't see a lot of charts and tables in the examples, that's because we're working with a hypothetical client. Remember that data can help you sell your points, so don't forget to illustrate your strategy and include actual statistics when appropriate.