Bata is a vertically integrated retailer that serves more than 1 million customers per day across 5,500 stores operating in 70 countries, in addition to manufacturing in 23 factories. We were privileged to have Bata's Global Director of Information and Technology, Massimiliano (Max) Gerli, join our lineup of executive speakers at Cross Talk 2019. You can hear his full presentation here to learn how the retailer is deploying Oracle Retail technology around the globe to deliver a more consistent and satisfying shopping experience with greater insight into consumer preferences and demand at the store, region, and country level.