Tired of lifeless, low-energy B2B podcasts? Same. This session flips the script.
Jay Schwedelson, Founder of GURU Media, joins Goldcast to deliver a no-fluff masterclass on making B2B podcasts people actually want to listen to.
Jay is the host of "Do This, Not That", a top 5 marketing podcast globally on Apple.
From killer episode hooks to unfiltered guest chemistry, Jay drops the tactical and hilarious blueprint behind shows that earn attention. If your current podcast sounds like a snooze, you'll walk away knowing exactly how to fix it.
Whether you're launching your first pod or revamping a stale one-this is your must-watch moment.
📍Chapters below. Skip ahead or binge straight through.
--
00:00 - The state of B2B podcasts (spoiler, it's not good)
02:30 - How Jay kept a podcast at the top of the charts for 14 months
05:00 - Stop trying to be Oprah-What makes a great B2B host
07:31 - Why most marketing shows sound like bad reality TV
10:03 - Jay's newsletter-first hack to grow your podcast audience
12:31 - New data that flips podcast timing advice on its head
15:03 - "Do This, Not That"-Jay's formula for repeatable reach
17:33 - Why your podcast needs signature segments
20:00 - Stop overproducing-this is what your listeners actually want
22:33 - The clip strategy that turns guests into distribution machines
25:01 - Nobody subscribes by accident: How to fix your funnel
27:33 - TV shows, tangents, and why personality over polish
--
#B2BPodcasting #JaySchwedelson #ContentMarketing #PodcastTips #PodcastGrowth #LinkedInContent #GoldcastSummerCamp #MarketingStrategy #NewsletterGrowth #DoThisNotThat #PodcastHookStrategy #VideoPodcasting #PodcastPromotion #B2BMarketing #PodcastClips #AudienceBuilding #PodcastLaunchTips #ContentDistribution #CreatorSegments #PodcastingPlaybook #EngagingContent #SocialContentStrategy #GuruMedia #TopOfFunnelTactics #HostTips #MarketingPodcasts #b2bpodcast #goldcast
