In this super-short Tactical Tuesday episode, Sam dives into a vital but often overlooked aspect of business development for recruitment agencies: positioning oneself as the product.

Drawing from his experience in marketing, Sam shares a simple strategy to differentiation: freely sharing the knowledge, expertise, and unique methodologies that set you apart from the pack, and building trust from the jump.

A short-but-sweet episode you can listen to while you brush your teeth or pump your gas, this one demystifies business development and makes it all feel pretty simple: deliver value, take away doubt, and you'll be on your way to building a business your competitors will envy.