Online Shopping in Germany – Otto, Lidl and More
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Daniel Sevitt Daniel Sevitt
Online Shopping in Germany – Otto, Lidl and More

Looking at the top 20 Shopping sites in Germany reveals the breakdown of traffic by vertical. Seven of the top 20 sites come from the General Merchandise category, but they account for over 70% of its traffic. Three Consumer Electronics retailers are responsible for 4.7% of the group's traffic. Just two P2P retailers, including ebay-kleinanzeigen.de, are responsible for 12.8% of the traffic to the top 20 sites.

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