People use Amazon differently than they use search engines like Google. While you may have aced your pay-per-click (PPC) strategy for search engines, what works there won't give you the same mileage on the top eCommerce site. On Amazon, you're competing with almost 10 million sellers, so if you want to drive results, you need a dedicated Amazon PPC strategy.

So that's where we come in. We have all the data behind Amazon PPC spend and we know what works and what doesn't. We will walk you through everything from how to place an ad, to how to optimize your bidding strategy – so get ready for a whirlwind PPC tour because here we go.