One of the leading social media platforms today is Instagram. This goliath is somewhat of a superstar in the social media world. Within months of its 2010 launch, Instagram had garnered millions of users, and it's not hard to see why. As a visual platform in a visual world, Instagram makes perfect sense for users – both consumers and brands. And while Instagram may first come to mind as a platform for B2C social media marketing, many B2B marketers are excelling there too.