AMA with Lauren Vaccarello, former CMO of Salesloft, active Board member, and investor. Previously Lauren held executive marketing roles at Salesforce, AdRoll, Sysomos, Box, and Talend. She has helped companies scale from early days to hundreds of millions in revenue and has worn nearly every hat on the marketing side. Lauren is also the author of the highly-regarded books "The Retargeting Playbook" and "Complete B2B Online Marketing."

​​​We discuss how she got into marketing (spoiler alert it was this or bartending), how she aligns marketing with sales and CS, pitfalls to avoid when hyperscaling, how she helped take Salesforce's Dreamforce from 40k attendees to 100k in a single year, and how AI is impacting the Marketing function.