Imagine walking through a town where each street corner has a storyteller ready to share a tale tailored just for you. As you move from one street to the next, the stories change, reflecting what each storyteller knows you'll love. Geofencing marketing works similarly – It's like setting up invisible storytelling corners around a business.

Smartphone users who enter these invisible boundaries receive personalized stories (or ads) relevant to their location. This digital marketing method ensures that the right message reaches the right person at just the right spot.