No man is an island. That classic saying also applies to analysis. Just as humans struggle on their own, data analysis and company growth are virtually impossible to achieve with your data alone.

When you're analyzing your internal strengths, weaknesses, opportunities, and threats in a SWOT analysis, having access to the industry data keeps you connected to the bigger picture and provides key information about external opportunities to optimize your business plan.

In an industry SWOT analysis, you focus on your larger industry with company and market research. The metrics important to your industry are going to be different from others. In this article, we'll break down SWOT analysis using a few key industries as examples – marketing, media and publishers, retail, and gaming. We'll show how you can use industry traffic and web metrics effectively to accelerate your strategy.