Promoting an online course can be tough. While the internet provides access to billions of people, trying to cut through the noise and actually interact with those people in a meaningful (and profitable) way can be quite the challenge. This is why a solid marketing campaign is essential to building enrolment.

The marketing campaign that works best for your course will largely be determined by the course's topic and your target audience, but no matter who you're trying to enrol in your course, there's one marketing truth that can boost your campaign: video marketing is one of the best ways to reach and engage with people online.

If you are new to video, this might seem out of reach-but don't fret! With the right tools and a bit of direction, you can create videos that accurately represent your course and capture the attention of your target audience. First, though, let's take a look at what video marketing really is and why it's become such a valuable tool.