If you're in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you're tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while another is incredibly productive? That's information that can help you zero in on problems and opportunities - if you have it.

With a solution that helps you drive revenue with comprehensive marketing data inside Salesforce, you'll be able to monitor overall funnel metrics to understand volume, conversion rates and deal velocity.

So, if you're looking for a way to break funnel data out by industry type - or other type, such as customer size - make sure you're using a single source of data truth that is credible with your sales team colleagues. Building an industry-specific marketing and sales funnel is a simple way to surface issues and opportunities while improving marketing and sales team collaboration at the same time.