A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer effective. It's time to bring your customer journeys into the 21st century to drive real retention. In fact, most marketers using customer data cite this process as their main loyalty driver. So, are you wondering how your customer journey is missing the mark? Here are 3 common red flags, and how you can transform your journeys into delightful growth drivers.