Artificial intelligence (AI) has dramatically shifted how people interact with and use technology over the past few years. Notably, AI is changing how search engines operate. These AI advancements have begun to turn search engine optimization (SEO) into generative engine optimization (GEO).

Because these 'optimization' parameters have shifted, we're here to help you stay ahead of this paradigm shift and familiarize you with this emerging search landscape.

In this article, you'll learn the following:

The evolution of search
AI's impact on search and SEO
Must-know AI chatbots and LLMs
The implications and challenges of GEO
Novel changes in local SEO