Food porn is reaching epic proportions on Instagram, where various iterations of gastronomy are divided into all kinds of delicious subcategories. There's a specialty niche for every type of edible fodder on social, whether it's content from consumer
packaged goods, restaurants, patrons, critics, bloggers, or publishers. People open Instagram to satisfy their culinary cravings with palatable grub shots, and businesses are serving up some tasty-looking eye candy to tell their story and create a community.
Nevertheless, a very vexing question has loomed above all those visual marketing efforts-how does one measure the ROI of all those posts of delectable delicacies?
Keep reading to find out.