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How BMA Group Dropped Its Candidate Acquisition Cost By 40%
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Arnav Patel Arnav Patel
Natasha Martínez Rivera Natasha Martínez Rivera
Posted Apr 16, 2021 • 5 min read
How BMA Group Dropped Its Candidate Acquisition Cost By 40%
TARS TARS

We spoke with Natasha Martinez, BMA Group's Innovation and Marketing Lead about how she and her team use chatbots to reduce cost by 40% and increase applications.

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