In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of targeting the right audience and avoiding common pitfalls. Jenna emphasizes the need for a strategic approach, especially when dealing with limited budgets, and offers practical advice on how to maximize the impact of ad spend.