Every touchpoint users have with your brand and product contributes to the overall user experience (UX): the landing page that sells them on your product or service, the signup and onboarding flow, and every feature or element inside your product impacts UX and how users think about your brand.

The user experience often determines if users stick around, whether free users convert to paid, and whether they churn. UX is a concept that transcends every team and every role within an organization, and it's an even more vital concept for product teams.

This guide covers everything you need to know about UX design.