Have you ever poured your heart into planning the perfect social media campaign or in-person event, only to watch it crash and burn in real-time? That sinking feeling as you realize no one's engaging, no one's showing up, and all your careful preparation was for nothing?

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It's a nightmare scenario for retail marketers everywhere-but what if these apparent failures could actually become your most valuable assets? What if the very moments that make you want to hide under your desk could be transformed into unexpected marketing wins? That's the challenge that retail marketers face every day: how to pivot quickly when plans go sideways and turn embarrassing moments into golden opportunities.

That's exactly what our guest today, Trudi Bartow, has mastered throughout her impressive career. With over 20 years of experience in the gift and home industry, Trudi currently holds a key leadership role at The Unemployed Philosophers Guild, where she oversees sales strategy and team development. As an Executive Board member of the Gift and Home Trade Association and a frequent speaker at industry events, Trudi has transformed countless marketing mishaps into unexpected wins-including the time she turned an embarrassingly empty industry party into a productive photo shoot that filled their next catalog with engaging content.