Similarweb's solution for research analysts offers further insights into the consumer journey from browse to purchase.
Knowing which other sites consumers visit when they also visit yours can be vital to understand your competition.
Benchmarking leakage at every stage of the consumer journey provides clarity and reveals areas of improvement.
In the second half of our review of customer behavior throughout the journey from interest to purchase we continue to derive key insights based on Similarweb's Research Solution. We already covered market mapping and user acquisition strategies. We looked at the breakdown of which kind of sites computer-related search traffic visits which revealed the importance of news and review sites as part of the consumer journey.
Now we will consider the way consumers shop around by looking at the likelihood of a visit to one of the five most important retailers to be part of a session which also includes a visit to one of the other sites.