CMOs, Beware of the Data Frankenstein Monster You're Creating
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David A. Yovanno David A. Yovanno
Posted Nov 30, 2018 8 min read
CMOs, Beware of the Data Frankenstein Monster You're Creating

The internet was promised to be a place of sheer marketing nirvana. And with the advent of digital advertising, brands were given the power of large-scale addressability for the very first time.

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