Wireframing is really the first step in the design process. Unless the site you're designing is incredibly minimal and simple, wireframing helps clarify exactly what needs to be on the different page types of your website and assures to the client that they are getting their money's worth with their online marketing effort.

By taking the time to create at least a basic wireframe, you can make sure that your designs will take into account all the different page elements that need to go into the design, and that they're positioned in the best possible way.

Wireframes are also cost-effective by saving you potential time lost due to revising a high-fidelity comp. Wireframes can easily be revised or discarded. Wireframes give your page layouts a great starting point and a solid foundation.