American College of Physicians
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American College of Physicians

The American College of Physicians (ACP), a prominent medical-specialty organization with over 160,000 members worldwide, faced the challenge of transitioning their flagship annual conference to a virtual format due to the global health crisis. Led by Chief Technology Officer Steve Spadt, ACP partnered with Cvent to ensure the success of their large-scale virtual event. Leveraging Cvent's Attendee Hub platform and professional services, ACP managed to offer a comprehensive virtual experience featuring over 150 sessions, including live Q&A sessions and interactive activities. Through strategic planning and support from Cvent's team, ACP achieved remarkable engagement with over 7,000 participants and 1.2 million digital touchpoints. Looking ahead, ACP plans to embrace hybrid events, offering attendees flexibility and choice. The successful collaboration between ACP and Cvent highlights the importance of technology and expert support in delivering impactful virtual experiences.