The Most Overlooked Marketing Opportunity (Mark Schaefer)
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Posted Feb 7, 2023 3 min read
The Most Overlooked Marketing Opportunity (Mark Schaefer)

Today I'll ask you to consider the biggest overlooked opportunity in the history of marketing opportunities: Brand communities. First, let me connect the dots of where we are in the world today. I'm guessing everybody in this community is immersed in social media marketing. While this channel is still an important opportunity to connect with potential customers and fans from all over the world, it's just not very effective for building a brand in most cases.

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