Manchester Music Mill, led by Craig Peterson, distinguishes itself through knowledgeable staff who prioritize customer satisfaction over sales pressure. Founded in 2005 by Joe and Dawn Lacerda, the business has grown into a top music retailer in the U.S. by offering a wide range of musical instruments, tech services, and education programs. Facing communication challenges exacerbated by the pandemic, they adopted Podium, a texting solution, to streamline customer interactions and improve efficiency. With Podium, they centralized communication channels, leading to smoother processes for customers and staff alike. Moreover, they modernized their checkout process with Podium Payments, resulting in significant cost savings and improved online reviews. Overall, Manchester Music Mill's commitment to customer service and embracing modern solutions like Podium has enhanced their business operations and customer satisfaction. Key results include increased Google star ratings, higher review rates, substantial payment collections, and significant savings in processing fees.