In an industry where relationships are paramount, how can CVB's and DMO's maintain them and show value to planners considering their destination?

Our industry focuses on face-to-face human connection and building relationships that last. This is the core of what destination marketers do, which will never be fully replaced by technology. CVB's and DMO's use technology to improve the way they interact with planners. They allow us to communicate quickly and share information like never before. However, we are still experiencing growing pains as all stakeholders are educated about these tools.