Join host Charlie Riley as he sits down with Madhav Bhandari, Head of Marketing at Storylane, to dive into how one of the fastest-growing demo automation platforms is scaling its brand through unconventional plays and heavy investment in real-world activations.

Madhav shares how Storylane expanded from 12 to 40 annual events, leaned into the 95-5 rule to win future buyers, and turned missed sponsorships into standout moments with mobile billboard trucks and QR-coded demos. The conversation explores how to measure brand both directly and indirectly, why "pattern-breaking" is such an effective event strategy, and why in commoditized categories, brand itself is the ultimate moat.

From practical attribution tactics to creative ambush marketing, Madhav reveals a modern approach to building brand that drives both awareness and pipeline.

Key Topics:
-How Storylane scaled from 12 to 40 events in one year
-The 95-5 rule and why most marketers overlook the 95%
-Real-world activations: mobile billboard trucks, QR demos, and beyond
-Breaking patterns at smaller events for bigger impact
-Measuring brand: direct vs. indirect signals
-Why brand is the moat in commoditized categories
-The long-tail effects of brand on talent, influencers, and sales cycles