If you run an online business or thinking to start one, then your top two choices for online payment solutions are most likely PayPal and Amazon. With nearly 60% market share, PayPal is, of course, the industry leader, but Amazon Pay is right behind it. In this blog, I will compare both the solutions and try to give you some idea of what can be more suitable for you.

Both payment platforms offer merchants an easy way to get paid and offer shoppers an easy way to send a payment. But, which payment gateway to choose? The answer is subjective. It depends on your business location and the markets you target around the globe. However, payment gateways aren't mutually exclusive– you can always use more than one gateway to give your customers multiple payment options, which is more likely to get them over the line.

In fact, according to a study, 26% of US online shoppers have abandoned an order in past year solely due to a "too long/complicated checkout process" while 6% abandoned due to "lack of enough payment methods". You can overcome both of these issues by using one or more payment gateways on your site.