Private label brands hit $271 billion in sales last year while national brands dropped 7%, with Aldi leading the charge by making 90% of their products store-brand originals. The consolidation makes business sense since Aldi superfans already obsess over every product, turning discount grocery shopping into a social media phenomenon that other retailers can only dream of replicating. Plus: Amazon abandons its UK Amazon Fresh stores and Ben Stiller launches a soda brand.

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