The email game is ever-changing, and the practice of sending plain old black-and-white emails synonymous with B2B email campaigns has nearly met its maker. In its place are emails designed to be interacted with, through links, images, and videos. One such video format that is becoming increasingly popular is the GIF. Once believed to be a rather goofy and unprofessional, the Graphics Interchange Format (GIF) is becoming ever more prevalent in B2B emails for a variety of reasons, such as grabbing the reader's attention and helping to display important concepts in a quick, efficient manner.