une in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.

Timestamps:

00:00: Episode Highlight
1:56: Introduction to Erica Schneider
3:02: How did being an English teacher help with being a creator?
6:00: Different personas required as a writer vs an editor
10:02: How can writers become editors?
12:04: Does editing stifle creativity?
13:36: Where do writers stumble in editing?
15:19: Where do you stop editing?
16:20: How to write with authority
19:23: Social media writing vs brand writing
21:57: Best types of writing types for social media
24:23: Best types of writing types for long-form content
25:16: How to become a thought leader
28:34: Day-to-day as a Head of Content
31:18: How does data help as a writer?
33:10: Why did Erica start a Twitter following?
35:39: How to make it work on social
36:53: How to manage idea blasts as a writer
39:23: How to manage envy and competition
42:48: Balance between consuming and creating content
45:51: Day-to-day as a mom
48:28: Editing and writing habits
50:38: Becoming an authentic person online
53:09: Rapid Fire 5: From favorite creator to favorite book
1:00:13: Outro and closing thoughts