When it comes to direct mail, the proof is literally in the paper: letters, postcards, and other forms of direct mail offer a 3.7% average conversion rate across industries and across use cases – making it a fruitful, if not somewhat undisclosed, component of the marketing mix.Unless you're a local "mom and pop" shop, direct mail can no longer sit alone, isolated from other channels. The future of direct mail lies in personalization and automation, but also in integration within the rest of your omnichannel strategy. Join optilyz' Co-founder & Managing Director, Rob Rebholz, as he (and a few friends) share why direct mail could just be that missing piece of your puzzle and offer a few use cases to easily integrate/automate it.