Your Brand Guidelines Aren't Enough: 4 Ways to Test Customer Perceptions
Associated with
Claire Dansey Claire Dansey
6 min read
Your Brand Guidelines Aren't Enough: 4 Ways to Test Customer Perceptions

As a teenager, I wanted to make the world a better place. And I wanted to do so while looking the part: tie-dye t-shirt, pink hair, with a reusable water bottle in hand. Over time, people associated me with my appearance and goal, but there was one inconsistency.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock